London (May 29, 2008) -- Falling confidence in the property market could lead to a surge in new investors in gold. Some 28% of individuals feel most confident investing in gold during the current economic certainty, compared to just 20% in property, according to specialist insurance broker Aon Private Clients.

However, the new research out today found that a third (34%) of the 2,031 adults surveyed are not confident investing in anything at all. Women are much more cautious with 38% not willing to take the risk compared to just 24% of men. Gold was unanimously seen as the safest bet, followed by property (20%), art & antiques (14%), shares (11%) and celebrity memorabilia (9%). Wine and classic cars ranked joint sixth with just 8% but still beat investment in evergreen forests (6%), despite today’s focus on greener living.

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