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Anonos, a global data privacy software provider, recently announced a $50 million IP-backed lending deal led by Ghost Tree Partners and benefitting from Aon’s unique approach to helping firms raise non-dilutive growth capital. Aon’s Intellectual Property (IP) Solutions offers an intellectual property (IP) valuation platform – with Aon colleagues combining their expertise with the power of machine learning  - to analyze vast data sets and provide insurance markets with insights into a company’s IP portfolio.

• Utilizing Aon’s deep knowledge and experience in this space – and an insurance market capital-financing mechanism known as IP-backed lending – Aon can support companies seeking to use their IP as collateral for a loan. Anonos will use the growth funding, led by GT Investment Partners and facilitated through services provided by Aon, to fuel customer success and expand global partnerships, sales, marketing and industry education. Read more about the deal here.

Aon was also featured in Fast Company earlier this year and highlighted on the magazine’s Most Innovative Companies list for this innovative solution to help companies access new forms of capital.

• IP is often a source of untapped potential in early-stage startup funding – Aon is working to establish IP as a recognized asset class. 
• “Early-stage companies innovate. It’s what typically makes them investable in the first place. But they don’t often get credit for that,” said Lewis Lee, CEO of IP solutions at Aon. To help address that challenge, Aon offers services to help support companies seeking to use their IP as collateral for a loan, which helps them pursue further growth.

Zoom out: Other examples include Leia Inc., Pixelligent, entrinsic bioscience, Blue Spark, CHASM, LiquiGlide and GRUBBRR. You can learn more about Aon’s IP solutions in episode 8 of the “On Aon” podcast.