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Aon won Best Branding Campaign B2B for our global Aon Story campaign in the 2022 Digiday Awards.

• The Digiday Awards honor excellence in advertising and marketing from the past year to highlight industry-leading work.
• Shortlisted submissions for the category were Coupa Software's multi-year brand engagement with the New York Yankees, The Atlantic's branded content studio with Boston Consulting, Code and Theory's ads for Amazon and Edelman's "Dear Fitness Industry" campaign for Degree.
• Read about the other winners here.
• The “On Aon” podcast was shortlisted for the Best Audio Campaign award.

The Aon Story campaign highlights how Aon shapes decisions for the better and protects and enriches the lives of people around the world.

• Elements of the campaign included Aon’s evolved brand aesthetic, the firm’s first-ever global media buy, highly visible business TV, digital and print ads, media relations efforts focused on thought leadership, an award-winning podcast, internal communications, social media activations and a shift in our go-to-market strategy.
• Learn more about the win here, read how Aon helps clients make better decisions here and listen to our “On Aon” podcast episode about the campaign rollout here.